A new study released today shows the top companies in the US and their use of social media for customer engagement. Most of these companies were no surprise as I've encountered their efforts in my travels online. What was a…
Facebook is set to change their policy of all posts being private by default to making them public by default. As a marketing professional this is pretty heady stuff. The ability to target my advertising based on real-time information being…
News this morning that Google is launching a new OS: Official Google Blog: Introducing the Google Chrome OSDoubtful that MS or Apple are quaking in their boots, but it does give some additional insight into where Google thinks the world…
An April survey of US Marketers reveals that money is moving from more traditional marketing avenues to various online tactics and the main motivator seems to be accountability. American businesses have begun to figure out what we've been saying for…
Google posted this blog post today stating that they will no longer block AdWords users from using trademarked terms that they don't own. On the positive side, that means retailers who want to advertise "Sony Cameras" can do so. On…
I've been hearing rumblings about a Google/Twitter deal for a week or so. Here's the first article that I've seen that seems to indicate that there will be an ad deal instead of an outright buyout. Not sure I like…
As we've been anticipating for a while now, Google today launched their new Ad Personalization. It's a limited program for the time being. They're calling them "interest based ads" meaning that when you do a search on Google or one…
Very interesting use of social networking by Skittles is all the buzz today. If you login to your Facebook account and then go to Skittles.com, you'll find yourself back at FB but with a floating Skittles box on your page…
It's an all too common problem... You work to build an online marketing campaign and then are thwarted by a client who won't let you implement analytics. I don't know what's worse, hearing, "Oh, we'll know if it's working!" or…
If ever a trend in search was obvious, it's this one, but the numbers are still surprising. An over 200% increase in searches for "unemployment" and "unemployment benefits".