The latest round in the competition between Yahoo and Google was announced today. Yahoo has added ContentMatch to it’s PPC offerings. The program is much like the Google AdSense program contextually matching PPC ads to small and mid-sized publishers sites.
Here’s an article describing the program.
Of interest, Yahoo seems to have learned from watching Google AdSense. They are rolling out their program with the upgraded features that Google recently added. Yahoo will allow publishers to choose the appearance and placement of ads to more closely match the look of a site. Also, Yahoo will allow publishers to block competitors ads from showing up on their site.
We’ll keep an eye on this new PPC avenue for Yahoo and keep you posted.