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Google Adwords Simplifies Ad Placement

Google Adwords advertisers often wonder why their ads aren’t showing up in Google search results. There are numerous variables to evaluate and it may take a series of changes to reinstate optimal ad visibility. Ad performance, or an ad’s click-through-rate, is often to blame. In the past, Google penalized these ads and reduced their frequency. Now, advertisers who meet minimum bid requirements override any performance bans and should see their ads regardless of their click-through-rates. Read more about these changes at Search Engine Watch.

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