July Search Engine Rankings
The ComScore monthly Search Engine numbers for July are out revealing that Bing made a 2% Gain in July 2009 again at the expense of Google and Yahoo.As I mentioned last month when Bing gained 3%, it's early (only 2…
Google searchers use search more than Yahoo! or Bing searchers do
In an analysis of the latest ComScore search engine numbers, there are some facts that could be easily overlooked. The numbers of people who use a search engine per month isn't really the metric that should be focused on but…
Yahoo wasn’t a search engine? That’s news to me!
I just read a NYTimes interview of Carol Bartz in which she states that “We have never been a search company”. Excuse me Ms. Bartz, but perhaps while you were busy running Autodesk, you didn't notice that Yahoo pioneered the…
Online Marketing Tactics Used by US Marketers
An April survey of US Marketers reveals that money is moving from more traditional marketing avenues to various online tactics and the main motivator seems to be accountability. American businesses have begun to figure out what we've been saying for…
Struggling with Analytics
It's an all too common problem... You work to build an online marketing campaign and then are thwarted by a client who won't let you implement analytics. I don't know what's worse, hearing, "Oh, we'll know if it's working!" or…
Americans’ Online Search Behavior Reflects Current Economic Reality
If ever a trend in search was obvious, it's this one, but the numbers are still surprising. An over 200% increase in searches for "unemployment" and "unemployment benefits".
Interesting dichotomy on personalized search
Personalized search... it makes many of us uncomfortable. Knowing that someone is tracking your every move on a site and then using it to serve up targeted ads can be a bit creepy. But apparently the newest data suggests that…
December US Search Numbers Surprisingly Strong
I thought for sure that the number of searches would be down with the economy for December. Less shopping and people being otherwise preoccupied. But the search numbers are actually up 3% and the rank of the major search engines…
Are you marketing to moms?
Did you know that "more than 94% of moms ages 25 to 54 visited large corporate Websites, services sites and portal sites in December 2007, according to comScore Media Metrix. Meanwhile, 89% used search/navigation sites and 88% visited retail sites?"There…
Despite talk of Economic Downturn, Search Marketing Spending Remains Strong
In the latest survey released by SEMPO, Search Engine advertisiers and Search Engine Marketers plan to increase their spending for the rest of 2008 with numbers approaching $20 billion worldwide, up from $14.7 billion in 2007. For the full story…