skip to Main Content
512.520.5234

Google searchers use search more than Yahoo! or Bing searchers do

In an analysis of the latest ComScore search engine numbers, there are some facts that could be easily overlooked. The numbers of people who use a search engine per month isn’t really the metric that should be focused on but rather the number a searches those people perform.
In this Reuters story it’s laid out pretty well. Google searchers conduct an average of 54.5 searches a month — about double the number of searches that Yahoo! and Microsoft users conduct combined… only 26.9 times a month.
I honestly don’t see that changing anytime soon. There are two very different groups of people using these search engines and people are creatures of habit. Google would have to really mess up and/or Bing would have to really get better for the habits of people to change enough to shift the trend.

Reblog this post [with Zemanta]

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top