Keyword research is an important topic that often confuses people. So, I’ll start by saying that you’ll probably hear that keywords aren’t important anymore. That’s a bit misleading. While the Meta Keyword tag isn’t used by Google any longer, they…
Measuring digital marketing success Often, when a company first starts thinking about digital marketing, they rush to thinking about what target audience they serve and what tactics they should use (SEO, PPC, Social Media, Content marketing, etc.) Ironically, starting off…
Effective online marketing requires both. Every business wants a website that gets attention and converts online traffic to potential customers. Professional web design and SEO work hand in hand to make that happen. A bold, beautiful, well messaged website only…
We were at Google Fiber‘s event space in downtown Austin last night to hear a group of speakers talk about what their companies can do to help local Austin business with their online presences. I was a little concerned since…
A new Total Wine beverage store open right near us in Austin a couple of weeks. We've been looking forward to it, not only for the beverages, but for their meeting room. They open the meeting room up for wine…
Interesting article at MediaPost talking about how click-through rates are dropping. I respectfully disagree though with the thought that we should all move away from click-through as a measurement and go to the "reach and frequency" metrics used by traditional…
Well, as predicted Bing couldn't hold that momentum of gaining searchers. Microsoft Bing Loses Search Share -- InformationWeekI just don't think that there's enough different about Bing to really grab people and make them avid Bing users. Also, there's the…
The ComScore monthly Search Engine numbers for July are out revealing that Bing made a 2% Gain in July 2009 again at the expense of Google and Yahoo.As I mentioned last month when Bing gained 3%, it's early (only 2…
In an analysis of the latest ComScore search engine numbers, there are some facts that could be easily overlooked. The numbers of people who use a search engine per month isn't really the metric that should be focused on but…
I just read a NYTimes interview of Carol Bartz in which she states that “We have never been a search company”. Excuse me Ms. Bartz, but perhaps while you were busy running Autodesk, you didn't notice that Yahoo pioneered the…