DMNews is reporting that Google is testing a new, larger ad size. The new ads allow 200 characters in the description whereas the current limit is 95 characters. I think in most cases that will mean a better conversion rate…
The latest round in the competition between Yahoo and Google was announced today. Yahoo has added ContentMatch to it's PPC offerings. The program is much like the Google AdSense program contextually matching PPC ads to small and mid-sized publishers sites.…
Google Adwords advertisers often wonder why their ads aren't showing up in Google search results. There are numerous variables to evaluate and it may take a series of changes to reinstate optimal ad visibility. Ad performance, or an ad's click-through-rate,…
Ok, that got your attention! Actually, that title ought to read, "CPM ads available through Google's Content Network." Today, Google launched a Beta program to target ads to specific content partner sites. The information page specifically says that the ads…
An interesting article in Thursday's Search Insider about the value of PPC ads not clicked. Most marketers know the old rule of traditional advertising/branding that states that it takes up to 10 "exposures" to a brand before a consumer buys.Well,…
If you're looking for justification to support an increase in your online marketing spending... look no further. This article lays out the numbers from a new Forrester report. Some quick stats:Search engine marketing will grow by 33% in 2005 and…
If you're interested in finding out how PPC advertisements rank in cost-per-lead for various industries, check out Google Advertising's Industry Overviews for interesting statistics on how PPC measures up to traditional advertising methods.Here are a few quick links to some…
Overture sent this news announcement today. They've made a deal to replace Google AdWords at all the Disney owned sites including, Disney.com, Movies.com, ABC.com, ABCNews.com and ESPN.com.
A very interesting eye tracking study was released today that shows how a searcher views a search results page at Google. Those of you who have spoken to me about this topic know that I beat the "integrated approach" drum…