Here's an interesting article on blogging I came across on Yahoo.The phenomenon of blogging is quickly attracting marketers with the hopes to use blogging as a marketing tool and advertising venue. Blogads.com is expecting to have 2,400 ads on blogs…
The New York Times (log-in required) reported on a Conference on Digital Technology in San Diego on Monday where Bill Gates knocked Google and touted his own MSN local search and mapping technology. We've seen this agressive side of Microsoft…
New research released today shows that women are the driving force behind a surge in certain e-commerce markets. The study conducted by Forrester Research found that online sales rose by 23.8% in 2004 driven in large part by travel, cosmetics…
An interesting article in Thursday's Search Insider about the value of PPC ads not clicked. Most marketers know the old rule of traditional advertising/branding that states that it takes up to 10 "exposures" to a brand before a consumer buys.Well,…
If you're looking for justification to support an increase in your online marketing spending... look no further. This article lays out the numbers from a new Forrester report. Some quick stats:Search engine marketing will grow by 33% in 2005 and…
The latest Nielsen numbers are out on total time spent online. Of interest is the steady growth of search. The time spent by searchers at the major search sites has gone from 52.5 million hours in March 2004 to 70.8…
An interesting article in Search Engine Watch on Search Engine Algorithms & Research. The short version for non-members is good, but the real meat is in the members only version where they talk about how the search results are derived.…
Yahoo is quietly readying an "AdSense-like" product to compete with the Google AdSense program. It's in Beta and some Yahoo employee blogs are already displaying the content relevant ads. Here's the story at CNN.
Did you ever wish you had a search function on your site? Google recently launched a stream-lined, low cost version of it's more robust search product for licensing to small businesses. The product, launched in January 2005, cost $5,000. Google…
If you're interested in finding out how PPC advertisements rank in cost-per-lead for various industries, check out Google Advertising's Industry Overviews for interesting statistics on how PPC measures up to traditional advertising methods.Here are a few quick links to some…