New research released today shows that women are the driving force behind a surge in certain e-commerce markets. The study conducted by Forrester Research found that online sales rose by 23.8% in 2004 driven in large part by travel, cosmetics and jewelry.
This really isn’t a surprise if you follow online demographic statistics. The number of women online has been steadily rising. In fact, the number of women online overtook the number of men last year comprising 51.6% of US Internet users, and that figure is expected to rise.
So, what does this have to do with your marketing efforts? I would pose a counter question. Are you sure you know who and what gender is your target market? Taking a good look at your marketing message and approach may be in order. What do you think?