We all know how wonderfully forthcoming Google is with information about the inner workings of their programs... Not! Well the competition from Yahoo's new Publisher Network is forcing Google to explain themselves better to their consumers. Google has launched "Inside…
DMNews is reporting that Google is testing a new, larger ad size. The new ads allow 200 characters in the description whereas the current limit is 95 characters. I think in most cases that will mean a better conversion rate…
The latest round in the competition between Yahoo and Google was announced today. Yahoo has added ContentMatch to it's PPC offerings. The program is much like the Google AdSense program contextually matching PPC ads to small and mid-sized publishers sites.…
Google Adwords advertisers often wonder why their ads aren't showing up in Google search results. There are numerous variables to evaluate and it may take a series of changes to reinstate optimal ad visibility. Ad performance, or an ad's click-through-rate,…
Hi There! I'm back from vacation and ready to get back to the nitty gritty of SEM! Just this morning, I was talking to a client about conversion on his site and relating my previous post on eye tracking. Then…
Ok, that got your attention! Actually, that title ought to read, "CPM ads available through Google's Content Network." Today, Google launched a Beta program to target ads to specific content partner sites. The information page specifically says that the ads…
One of the common questions I'm asked is, "do I have to worry about Firefox?" My standard answer is, yes, you do need to consider other browsers including Firefox, Mozilla, Opera, etc. because there are over 16 million people who…
ClickZ has a short story about several deals in the hot Local Search space. The most interesting deal is between YellowPages.com (which includes SBC SMARTpages.com and BellSouth RealPages.com) and AOL Yellow Pages. The deal adds a lot of bang for…
How's your conversion? Are your site visitors getting what they need to easily make the decision to buy from you? I really appreciated this article about conversion rates and the "right" question. If average conversion rates are around 2%, that…
Last week, I was working on a SEO report for a client and came across several very strange listings for him at Google. The title and descriptions were correct, but the URL of the page was wrong. Wrong as in,…