Yahoo! Search Marketing Eliminates Minimum Spend

Name: Clear Blue Sky Digital
Address: Austin, TX, United States
Telephone: 512.520.5234
Price range: $$

November 2, 2005
Terri Jenkins
SEM/Advertising
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Yahoo! Search Marketing has eliminated the $20 monthly minimum as announced here. One of the most annoying aspects of Yahoo! PPC has been the minimum spend. Advertisers running small campaigns always worried about wasting money if the minimum wasn’t met.