MSN officially announced its plan to roll out a paid listings program similar to those run by Google and Overture/Yahoo. Although no date has been set for the US release of the program, MSN will begin testing it in France and Singapore within the next six months.
Currently, advertisers running campaigns through Overture/Yahoo show up in MSN search results. However, when the new program rolls out those who wish to continue showing up on MSN will have to enroll in MSN’s program. And with three paid search providers, bid management is going to become even harder and more time consuming. Read more about it here.