Men, You’re Outnumbered Online – eMarketer

Remember when the lament was that it was a mans world online? No more as revealed in this article: Men, You’re Outnumbered Online – eMarketer

The article talks about the fact that women outnumber men in the US as a reason for the statistics, with teen girls making up the biggest group.

To underline this new study, today Yahoo! announced a new community site for women called Shine. The site was announced in this article The last line of the story tells it all… Yahoo hopes to cash in on online advertising aimed at women. Yahoo has seen the trends too.

So, the big question for the rest of us marketers is, does this data reveal anything about our own markets (or our client’s) and if so, what are we doing to address it?