It was announced the other day that the New York Times had cut a deal with Google to create content for Google’s Cardboard Virtual Reality (VR) viewer (really 360 video, but that may be a quibble) and will be distributing 1 million of them to NYT subscribers.
I’d picked up a Google Cardboard viewer earlier this year at the South by Southwest (SXSW) Interactive conference. I haven’t made much use of it since then, tho; like a lot tech these days, there just doesn’t seem to be enough time to explore it all.
Today we received an email from Google saying they’re sending us 15 more Google Cardboard viewers; no idea what they think we’re going to do with them. However, I know all about turning down gifts. 🙂 As is often the case with Google, is this signaling some direction in online advertising? No idea, but all the above suggests there’s going to be an increase in the amount of Google Cardboard-capable content real soon.