Yahoo and MS deal on again
If it actually happens this time.... the deal is a good news bad news thing for advertisers and consumers. The current iteration being tossed around the media is that MS will control Search on both Yahoo and Bing and that…
Google announces Chrome OS
News this morning that Google is launching a new OS: Official Google Blog: Introducing the Google Chrome OSDoubtful that MS or Apple are quaking in their boots, but it does give some additional insight into where Google thinks the world…
Online Marketing Tactics Used by US Marketers
An April survey of US Marketers reveals that money is moving from more traditional marketing avenues to various online tactics and the main motivator seems to be accountability. American businesses have begun to figure out what we've been saying for…
Google Changes Policy on Trademarked Terms
Google posted this blog post today stating that they will no longer block AdWords users from using trademarked terms that they don't own. On the positive side, that means retailers who want to advertise "Sony Cameras" can do so. On…
Will Google buy Twitter?
I've been hearing rumblings about a Google/Twitter deal for a week or so. Here's the first article that I've seen that seems to indicate that there will be an ad deal instead of an outright buyout. Not sure I like…
Google launches Ad Personalization
As we've been anticipating for a while now, Google today launched their new Ad Personalization. It's a limited program for the time being. They're calling them "interest based ads" meaning that when you do a search on Google or one…
The Skittles buzz
Very interesting use of social networking by Skittles is all the buzz today. If you login to your Facebook account and then go to Skittles.com, you'll find yourself back at FB but with a floating Skittles box on your page…
Struggling with Analytics
It's an all too common problem... You work to build an online marketing campaign and then are thwarted by a client who won't let you implement analytics. I don't know what's worse, hearing, "Oh, we'll know if it's working!" or…
Americans’ Online Search Behavior Reflects Current Economic Reality
If ever a trend in search was obvious, it's this one, but the numbers are still surprising. An over 200% increase in searches for "unemployment" and "unemployment benefits".
Interesting dichotomy on personalized search
Personalized search... it makes many of us uncomfortable. Knowing that someone is tracking your every move on a site and then using it to serve up targeted ads can be a bit creepy. But apparently the newest data suggests that…