Measuring digital marketing success Often, when a company first starts thinking about digital marketing, they rush to thinking about what target audience they serve and what tactics they should use (SEO, PPC, Social Media, Content marketing, etc.) Ironically, starting off…
Google Analytics 101 Interview with Terri Jenkins on Ctrl+Click Cast One of the great things about being in the SEO business for so long is all the cool people that I've met along the way. One of those people is…
It's an all too common problem... You work to build an online marketing campaign and then are thwarted by a client who won't let you implement analytics. I don't know what's worse, hearing, "Oh, we'll know if it's working!" or…
Recently W3PR traveled up to Mountain View, CA to Google's beautiful campus to attend their first Conversion University. W3PR was one of only about 150 people invited to attend. While a variety of Google's product offerings were discussed, emphasis was…
Hi There! I'm back from vacation and ready to get back to the nitty gritty of SEM! Just this morning, I was talking to a client about conversion on his site and relating my previous post on eye tracking. Then…
Last week, I was working on a SEO report for a client and came across several very strange listings for him at Google. The title and descriptions were correct, but the URL of the page was wrong. Wrong as in,…
New research released today shows that women are the driving force behind a surge in certain e-commerce markets. The study conducted by Forrester Research found that online sales rose by 23.8% in 2004 driven in large part by travel, cosmetics…
The latest Nielsen numbers are out on total time spent online. Of interest is the steady growth of search. The time spent by searchers at the major search sites has gone from 52.5 million hours in March 2004 to 70.8…