Google has confirmed that they are testing a change in the way ads are ranked. Continuing a theme that was heavily stressed at SES San Jose, according to Google spokesman Michael Mayzel, Google is "exploring changes to the way we…
I'm back from Search Engine Strategies annual big bash in San Jose. Tons of vendors, even more people, and tons of hype. A couple of big stories from the conference: Google announced search deals with MySpace and MTV. Google will…
I'm pretty excited about going to the Search Engine Strategies Conference in San Jose next week. And no, I'm not just going for the parties! (Although I will be attending the Google Dance. ;) I've been to three of these…
Here's the latest from Google in the click-fraud wars. A new feature in AdWords that shows how many clicks Google has deemed invalid. Google Shares Click Fraud Stats
MSN has announced a pilot for its new adCenter PPC program. According to MSN’s blog post, “during this US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will…
Yahoo! Search Marketing has eliminated the $20 monthly minimum as announced here. One of the most annoying aspects of Yahoo! PPC has been the minimum spend. Advertisers running small campaigns always worried about wasting money if the minimum wasn't met.
Over the years, whenever I've addressed the subject of website usability, I've always suggested talking to your customers first as well as watching them use your website. Sometimes, they will do exactly what you think they'll do. But mostly, you'll…
Yahoo has launched a Beta of a new search function. It's called Yahoo! Mindset and it allows you to choose the type of results you want in organic search (i.e., commercial or research-oriented) You type in your search terms and…
No one is admitting anything yet, but..... check the results yourself by doing a search for "on demand" at Google. This short article gives a possible explaination what is going on.
We all know how wonderfully forthcoming Google is with information about the inner workings of their programs... Not! Well the competition from Yahoo's new Publisher Network is forcing Google to explain themselves better to their consumers. Google has launched "Inside…