Google and Yahoo recently commissioned studies to see if search results impact branding for consumer packaged goods. Good news! Both studies confirm that sponsored search links have a positive impact on brand awareness.Click here for the full article.
Did you know that "more than 94% of moms ages 25 to 54 visited large corporate Websites, services sites and portal sites in December 2007, according to comScore Media Metrix. Meanwhile, 89% used search/navigation sites and 88% visited retail sites?"There…
If you're only running a Google Adwords campaign, you may soon see your PPC ads alongside Yahoo search results as well. Yahoo and Google have entered into a new advertising agreement that may expand the campaign reach for all advertisers."Under…
In the latest survey released by SEMPO, Search Engine advertisiers and Search Engine Marketers plan to increase their spending for the rest of 2008 with numbers approaching $20 billion worldwide, up from $14.7 billion in 2007. For the full story…
Pew Internet's Spring Tracking Survey this year shows that Search is growing at a faster rate than other activities on the Web. The study suggests that this increase in search activity correlates with the expansion of broad band. Here's some…
"Even as the potent mix of a misfiring economy and consumers' changing media habits shave advertising dollars from traditional venues, such as newspapers and television, Internet ad spending will continue to grow rapidly," said David Hallerman, senior analyst at eMarketer.Read…
This latest report on allocation of search marketing dollars is very interesting. It seems to indicate that people are pulling their budgets from Yahoo and MSN and putting them into Google AdWords. We know that for some categories of clients,…
The biggest gripe that I heard over and over again at the SES conference last September was that Google lacked transparency. Especially in it's reporting on clicks from content sites in the AdSense network.In the next two weeks, Google will…
Yes, like a much of America, I watched the Super Bowl. I Tivo'd it and later skimmed through to watch ... the commercials! Yes, I like football and yes, I was sad to see the Bears lose, but like any…
I recently received a forwarded email from a client asking about the validity of the claims in the email. It was from a spammer saying that they could guarantee 1st place in Google. My client was asking if that was…