An April survey of US Marketers reveals that money is moving from more traditional marketing avenues to various online tactics and the main motivator seems to be accountability. American businesses have begun to figure out what we've been saying for…
Google posted this blog post today stating that they will no longer block AdWords users from using trademarked terms that they don't own. On the positive side, that means retailers who want to advertise "Sony Cameras" can do so. On…
As we've been anticipating for a while now, Google today launched their new Ad Personalization. It's a limited program for the time being. They're calling them "interest based ads" meaning that when you do a search on Google or one…
Very interesting use of social networking by Skittles is all the buzz today. If you login to your Facebook account and then go to Skittles.com, you'll find yourself back at FB but with a floating Skittles box on your page…
It's an all too common problem... You work to build an online marketing campaign and then are thwarted by a client who won't let you implement analytics. I don't know what's worse, hearing, "Oh, we'll know if it's working!" or…
If ever a trend in search was obvious, it's this one, but the numbers are still surprising. An over 200% increase in searches for "unemployment" and "unemployment benefits".
Personalized search... it makes many of us uncomfortable. Knowing that someone is tracking your every move on a site and then using it to serve up targeted ads can be a bit creepy. But apparently the newest data suggests that…
I thought for sure that the number of searches would be down with the economy for December. Less shopping and people being otherwise preoccupied. But the search numbers are actually up 3% and the rank of the major search engines…
After my last post, I finally got an email back from my Yahoo rep assuring me that our accounts are opted-out of the automatic optimization program. She further clarified that anyone who wants to opt-out has only to send an…
No, it's not your imagination, Google IS showing more ads per keyword search in the last month. And it seems to be paying off for them. Google's Ads Per Keyword Output In High Gear