If you're only running a Google Adwords campaign, you may soon see your PPC ads alongside Yahoo search results as well. Yahoo and Google have entered into a new advertising agreement that may expand the campaign reach for all advertisers."Under…
In the latest survey released by SEMPO, Search Engine advertisiers and Search Engine Marketers plan to increase their spending for the rest of 2008 with numbers approaching $20 billion worldwide, up from $14.7 billion in 2007. For the full story…
Hitwise has released their Search Engine Rank numbers for July and to no one's surprise, Google has captured even more of the market at 70.77% with Yahoo dropping below the 20% mark to 18.65% and MSN standing at 5.36%.For the…
"Even as the potent mix of a misfiring economy and consumers' changing media habits shave advertising dollars from traditional venues, such as newspapers and television, Internet ad spending will continue to grow rapidly," said David Hallerman, senior analyst at eMarketer.Read…
We congratulate Janine on her attainment of becoming a Google Adwords Certified Professional! This is a natural next step in Janine's career at W3PR as she has always been at the front of the pack in the PPC and search…
This latest report on allocation of search marketing dollars is very interesting. It seems to indicate that people are pulling their budgets from Yahoo and MSN and putting them into Google AdWords. We know that for some categories of clients,…
It's now possible for search engines to index Flash content. As you all know, Flash content has been "invisible" to the search engines and a huge problem in terms of SEO for sites with Flash.Check out the articles here and…
It remains to be seen if this historic friendly pact between the two search engine superpowers will be permitted by US Federal regulators.
Remember when the lament was that it was a mans world online? No more as revealed in this article: Men, You're Outnumbered Online - eMarketerThe article talks about the fact that women outnumber men in the US as a reason…