One of the common questions I'm asked is, "do I have to worry about Firefox?" My standard answer is, yes, you do need to consider other browsers including Firefox, Mozilla, Opera, etc. because there are over 16 million people who…
ClickZ has a short story about several deals in the hot Local Search space. The most interesting deal is between YellowPages.com (which includes SBC SMARTpages.com and BellSouth RealPages.com) and AOL Yellow Pages. The deal adds a lot of bang for…
How's your conversion? Are your site visitors getting what they need to easily make the decision to buy from you? I really appreciated this article about conversion rates and the "right" question. If average conversion rates are around 2%, that…
Last week, I was working on a SEO report for a client and came across several very strange listings for him at Google. The title and descriptions were correct, but the URL of the page was wrong. Wrong as in,…
Here's an interesting article on blogging I came across on Yahoo.The phenomenon of blogging is quickly attracting marketers with the hopes to use blogging as a marketing tool and advertising venue. Blogads.com is expecting to have 2,400 ads on blogs…
The New York Times (log-in required) reported on a Conference on Digital Technology in San Diego on Monday where Bill Gates knocked Google and touted his own MSN local search and mapping technology. We've seen this agressive side of Microsoft…
New research released today shows that women are the driving force behind a surge in certain e-commerce markets. The study conducted by Forrester Research found that online sales rose by 23.8% in 2004 driven in large part by travel, cosmetics…
An interesting article in Thursday's Search Insider about the value of PPC ads not clicked. Most marketers know the old rule of traditional advertising/branding that states that it takes up to 10 "exposures" to a brand before a consumer buys.Well,…
If you're looking for justification to support an increase in your online marketing spending... look no further. This article lays out the numbers from a new Forrester report. Some quick stats:Search engine marketing will grow by 33% in 2005 and…
The latest Nielsen numbers are out on total time spent online. Of interest is the steady growth of search. The time spent by searchers at the major search sites has gone from 52.5 million hours in March 2004 to 70.8…