Google AdSense testing larger ad size

DMNews is reporting that Google is testing a new, larger ad size. The new ads allow 200 characters in the description whereas the current limit is 95 characters.

I think in most cases that will mean a better conversion rate as users will have more information before they click, which should decrease that amount of visitors that click only to click “back” because they don’t find what they expected to find.

But, this boon for advertisers could be a money loser for Google. Their model is based on users clicking ads, and presumably this could mean fewer clicks as users find what they are looking for quicker. If that’s the case, perhaps Google will look at a more direct pay-for-performance model that includes actual sales, not just clicks. Let me know what you think… is this a good idea or not? Do you think Google will test other models?

Until next time!