RE: It’s time to vote … for search results!

Good post Janine 🙂 What I find most interesting about the article is the comment by Cedric Dupont, Google’s SearchWiki product manager, about whether the company planned to build in that feedback loop, either directly as a signal to influence search rankings or indirectly as extra data that could help the company judge the relevance of its search results. “We don’t close any doors. We constantly evaluate signals” that are incorporated into the search results algorithm. “Search is adapting to the Internet as it becomes a more participatory medium. Now you have people telling us specific things about how they’d like to see their search results.”

If it becomes an important factor in ranking, this could be an area which search marketers could really exploit. And not necessarily in a good way. I hope Google takes a long look before making this an integral part of the ranking algorithm.