Over the years, whenever I've addressed the subject of website usability, I've always suggested talking to your customers first as well as watching them use your website. Sometimes, they will do exactly what you think they'll do. But mostly, you'll…
Yahoo has launched a Beta of a new search function. It's called Yahoo! Mindset and it allows you to choose the type of results you want in organic search (i.e., commercial or research-oriented) You type in your search terms and…
No one is admitting anything yet, but..... check the results yourself by doing a search for "on demand" at Google. This short article gives a possible explaination what is going on.
One of the common questions I'm asked is, "do I have to worry about Firefox?" My standard answer is, yes, you do need to consider other browsers including Firefox, Mozilla, Opera, etc. because there are over 16 million people who…
ClickZ has a short story about several deals in the hot Local Search space. The most interesting deal is between YellowPages.com (which includes SBC SMARTpages.com and BellSouth RealPages.com) and AOL Yellow Pages. The deal adds a lot of bang for…
An interesting article in Thursday's Search Insider about the value of PPC ads not clicked. Most marketers know the old rule of traditional advertising/branding that states that it takes up to 10 "exposures" to a brand before a consumer buys.Well,…
An interesting article in Search Engine Watch on Search Engine Algorithms & Research. The short version for non-members is good, but the real meat is in the members only version where they talk about how the search results are derived.…
A very interesting eye tracking study was released today that shows how a searcher views a search results page at Google. Those of you who have spoken to me about this topic know that I beat the "integrated approach" drum…
I am often asked to give a list of guidelines when a client is considering re-designing their website. The question usually arises as a budgetary consideration. The client doesn’t want to spend money on a new website only to discover…
Today, W3PR launches our new RSS/Atom Feed service with a series of articles designed to help you understand and take advantage of Search Engine Optimization.Over the next days and weeks, I'll be posting articles that cover every aspect of SEO.…