Are You Asking the Right Question?

How’s your conversion? Are your site visitors getting what they need to easily make the decision to buy from you? I really appreciated this article about conversion rates and the “right” question. If average conversion rates are around 2%, that means that 98% of site visitors don’t click the “buy now” button. Why not?

Certainly keyword research and testing of landing pages is key, but have you taken the time to understand who your visitor is, what their motivations are, what they really need and what their buying pattern is? Without that information, you won’t ever do much better than 2%. Try to look at your site with your customers eyes. Does he see what he needs to buy now?